The new technologies have radically changed our communication behavior while providing new forums for million of voices!
They have penetrated every aspect of how humans communicate, interpersonal as well as mass communication. According to Pew Internet, 85% of American are currently using the Internet for different activities. About 93% of teens (ages 12-17) and 95% of the millennials (ages 18-33) are online users of content, while 49% of teens and 43% of Millennials read blogs online.
Moreover, blogs rank high with consumers for trust, popularity and influence. According to Technocrati, when making overall purchase decisions, 45% of consumers rely on blogs to make decisions. In this respect, blogs trail only behind retail and brand sites. Moreover, blogs rank among the top five “most trustworthy” sources among consumers.
This represents a great potential for people who are using the new technology to produce content and be self-published!! However, only about 14% of people who go online take advantage of this opportunity. So, this is your chance!!