Since you have enrolled in COMM4310 this Fall, I imagine you are all interested in learning how to write opinion pieces for one reason or another. Those reasons might range from “I need this class to graduate” to “I want to become the next Paul Krugman”!
However, have you ever thought about the “WHY?” question. Why bother to learn skills needed for this type of writing? Why invest time, energy and money? What role do opinion writers serve? What is the role of opinion pieces in print/online publications? The answers to these questions are nuanced. But, as Conrad C. Fink summarizes it in his book “Writing Opinion for Impact,” every opinion writer should be guided by the following basic goals:
- Serve your public – opinion writer need to use their power for the greater good, emphasize sides of one story that are in the public’ interest (not writer’s interest, not the organization’s interest, not any special interests)
- Provide a forum – a marketplace of ideas – for readers, community, nation. While making your views known to the public in important in opinion writing, letting all be heard is crucial!
- Be society’s watchdog – as an opinion writer you are expected to monitor the powerful, to comment on and, criticize their use of power – this is the “Forth Estate” concept
- Inform and guide your readers – after you have done your reporting and research as an opinion writer you are expected to step forward with courage to write, in effect, “Follow me…this is the way”
The role of opinion pieces is to do one or more of the following:
- incite debate/discussion
- promote a point of view
Opinion pieces achieve the above goals and tackle social issues by:
- criticizing or
Editorial writing is more than another way of making money. It is a profession devoted to the public welfare and to public service. The chief duty of its practitioners is to provide the information and guidance toward sound judgments that are essential to the healthy functioning of a democracy. Therefore, editorial writers owe it to their integrity and that of their profession to observe the following injunctions:
1. The editorial writer should present facts honestly and fully. It is dishonest to base an editorial on half-truth. The writer should never knowingly mislead the reader, misrepresent a situation, or place any person in a false light. No consequential errors should go uncorrected.
2. The editorial writer should draw fair conclusions from the stated facts basing them upon the weight of evidence and upon the writer’s considered concept of the public good.
3. The editorial writer should never use his or her influence to seek personal favors of any kind. Gifts of value, free travel and other favors that can compromise integrity, or appear to do so, should not be accepted. The writer should be constantly alert to conflicts of interest, real or apparent, including those that may arise from financial holdings, secondary employment, holding public office or involvement in political, civic or other organizations. Timely public disclosure can minimize suspicion. Editors should seek to hold syndicates to these standards. The writer, further to enhance editorial page credibility, also should encourage the institution he or she represents to avoid conflicts of interest, real or apparent.
4. The editorial writer should realize that the public will appreciate more the value of the First Amendment if others are accorded an opportunity for expression. Therefore, voice should be given to diverse opinions, edited faithfully to reflect stated views. Targets of criticism — whether in a letter, editorial, cartoon,or signed column — especially deserve an opportunity to respond; editors should insist that syndicates adhere to this standard.
5. The editorial writer should regularly review his or her conclusions. The writer should not hesitate to consider new information and to revise conclusions. When changes of viewpoint are substantial, readers should be informed.
6. The editorial writer should have the courage of well-founded convictions and should never write anything that goes against his or her conscience. Many editorial pages are products of more than one mind, and sound collective judgment can be achieved only through sound individual judgments. Thoughtful individual opinions should be respected.
7. The editorial writer always should honor pledges of confidentiality. Such pledges should be made only to serve the public’s need for information.
8. The editorial writer should discourage publication of editorials prepared by an outside writing service and presented as the newspaper’s own. Failure to disclose the source of such editorials is unethical and particularly reprehensible when the service is in the employ of a special interest.
9. The editorial writer should encourage thoughtful criticism of the press especially within the profession, and promote adherence to the standards set forth in this statement of principles.